
The Women in Timber: Amanda Adams
The Women in Timber: Amanda Adams
The timber sector offers more than many people realise. From manufacturing and engineering to sales, marketing and leadership, it provides a wide range of rewarding career opportunities for women.
While the sector has traditionally been male dominated, more women are making their mark across every area of the supply chain, helping to shape its future, drive innovation and inspire the next generation to consider a career in timber.
In this article, we hear from Amanda Adams, Sales Director of Stag Softwood, who discusses the career she has had in the industry.
“I started my career in the timber industry as a receptionist and PA to the Managing Director of Profile Timber in Hull.
“Apparently, I talked too much (!) and got on really well with customers when they called, so I was moved onto the sales desk. From there, I was hooked. I wanted to learn everything I could about the industry, and that passion has stayed with me ever since.
“Today, I work with really good sawmills and have a brilliant customer base. My role is a great balance of being proactive – making calls, sending emails and closing business. I still get a real buzz from it.
“One of the biggest influences on my career so far was my time spent working at SCA.

“I was given so many great opportunities and worked closely with the sawmills which gave me a much deeper understanding of sawmilling. That knowledge is paramount in what I do now and continues to shape what I want to achieve in the industry.
“Outside of work, I enjoy cycling, going to the gym and watching Hull KR. Spending time with my family, especially my grandson, who has brought so much joy to our lives, I also love travelling and planning holidays – something my husband has to put up with!
“When I think about the people who have supported me throughout my career, my husband is at the top of the list for always encouraging me.
“Professionally, Rob Simpson has had a huge impact, he gave me the chance to join SCA and provided opportunities that helped build my confidence, provided me support and ownership. That gave me the confidence to do my upmost and thrive.
“My advice to other women considering a career in timber is simple: do it! This industry has a really good feel about it.
“There are so many good people who genuinely want you to succeed and are willing to help, support and nurture you along the way.
“Looking ahead, one of the biggest challenges I see for the industry is the amount of knowledge that could be lost as experienced people retire.
“We need to make sure that expertise is passed on to the next generation of timber traders, so they have the knowledge and understanding they need about both the industry and its products.”
For more information about Women in Timber, visit: Women in Timber – Women in Timber
Or for more information about Stag Softwood, visit: stagsoftwood.co.uk
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