PiGs launches Annual Partner programme for 2027

Modern Joinery’s sister company, PiGs AKA People in Glazing Society is evolving its annual sponsorship programme for 2027, introducing the new Annual PiGs Partner programme, as it continues to expand its reach across the glazing industry.

Built around the simple idea of bringing the industry together, PiGs has grown significantly since its launch, with 2026 seeing record event attendance alongside continued growth across its digital channels.

In 2027, PiGs’ Annual Sponsorship becomes Annual PiGs Partner, which it hopes will signal a move towards a longer-term relationship with companies that want to be part of the PiGs community.

Annual PiGs Partners will have a presence across five PiGs networking events in 2027, in addition to recognition across PiGs’ digital and social media activity.

With more than 4,300 LinkedIn followers and growing, PiGs has established itself as one of the most active media outlets in the glazing sector, creating regular opportunities for companies to connect with customers, prospects and industry colleagues.

The partnership can also extend into the PiGs newsletter, STY News, which will become a weekly publication in 2027, reaching a database of more than 12,500 industry contacts.

George Lewis, Editor at PiGs said: “PiGs has always been about people and relationships.

“In the time I’ve been at PiGs, I’ve seen first-hand how a conversation at a PiGs event can turn into a relationship, a collaboration and, ultimately, business.

“The Annual PiGs Partner programme is about taking that relationship beyond our events.

“We want our Partners to be visible across the year and to be part of what we’re building, rather than simply putting a logo on an event.”

Alongside George and ‘Sty Master’ Sarah Ball, who has been running PiGs for 12 years, the team has recently grown, which reflects the momentum PiGs has built.

Rachael Lewis, PiGs’ Events and Content Coordinator, joined three months ago, and will become the dedicated point of contact for Partners, along with developing PiGs’ social media programme.

Sarah concluded: “We’ve come a long way since 2004, but it feels like we’re only just getting started. We’re really excited about what 2027 will bring.”

If interested in becoming a PiGs Partner for 2027, or to find out more information, visit: www.peopleinglazing.co.uk or email sty@peopleinglazing.co.uk