New website goes live for The Joinery Network

As part of a strategic plan to support continued growth, The Joinery Network has launched a brand-new website, designed and built by long-standing affiliate partner Balls2 Marketing, part of the Koobr Group.

The website went live ahead of this year’s FIT Show, where The Joinery Network had a major presence in the Timber Zone. With content strategy, SEO, and full design and development managed by Balls2 Marketing, the website was created as a central hub to offer clear, practical information for joiners, builders, and timber window and door manufacturers.

Keeping the user experience in mind

Developed with user experience in mind, it showcases the Lignum range of fully tested and accredited timber products, along with compliance guidance and licensing support.

Andy Ball, Founder Partner of The Joinery Network, commented: “The Joinery Network has grown significantly over the past few years, and we knew it was time for a digital platform that truly reflects who we are and what we offer. The new website needed to be clear, helpful, and actually useful for the people using it day to day, and that’s exactly what Balls2 Marketing has delivered. Simple navigation and up-to-date content that makes it easier than ever for joinery manufacturers to access everything they need.”

The project brought together Balls2 Marketing’s industry experience with Koobr’s web development know-how, under the Koobr Group umbrella. Together, the team handled design, SEO, content and build.

“Getting the UX design and information right was a big part of it,” added Craig Barker, Director at the Koobr Group. “We know the industry, we speak the language, and we made sure the site does too.”

If you’re a joinery or glazing business and your website’s feeling a bit tired, take a look at what we did, and let’s talk about what we can build together. www.balls2marketing.com

To find out more about Lignum and the benefits of joining The Joinery Network, visit www.thejoinerynetwork.co.uk.