Industry marketers launch DoBetter Marketing

Fenestration marketers, Michelle Wright and Lauren Edwards, have joined forces to launch DoBetter Marketing, a marketing partner said to be built to support manufacturing and trade businesses by delivering genuine value at a realistic cost.

Between them, the duo bring extensive hands-on experience across the full fenestration marketing journey, from supporting fabricators and installers through to driving effective homeowner marketing. Having worked inside the sector, they understand the commercial realities at every stage of the route to market.

Michelle Wright, Strategic Lead, of DoBetter Marketing, explained: “We have launched DoBetter Marketing to give businesses access to senior level strategic thinking combined with day-to-day delivery that fits operational capacity, sales priorities and growth ambitions.

“This includes the full breadth of brand positioning, website development, PR, advertising and trade media management, installer marketing programmes, content development and social media to deliver integrated trade or homeowner campaigns.”

At the heart of DoBetter Marketing is said to be a senior-led approach, with Michelle and Lauren personally leading and delivering every client engagement to ensure full accountability and continuity.

“Marketing is more important than ever for businesses, but how its managed and delivered is a huge part of the value you see in it and what sets you apart.” added Lauren, Digital Lead, DoBetter.

“We start by fully understanding the business, then translate that into practical marketing that genuinely supports sales, operations and growth. By strategically steering the process end to end and covering all areas of marketing, we take full ownership, removing the headaches and inefficiencies that often come with managing multiple agencies.”

Whether you’re a manufacturer, fabricator or installer looking for a strategic approach to marketing, DoBetter are on hand to help.

Visit www.dobetterbusiness.co.uk or contact hello@dobetterbusiness.co.uk for more information.