FIT Show welcomes new German sales representative

Organisers of FIT Show, Montgomery Group, has announced the appointment of a dedicated international sales representative, who will reportedly help drive overseas exhibitor participation for its 2027 event, taking place between 18 – 20 May at the NEC, Birmingham.

FIT Show welcomes BALLAND Messe-Vertrieb, Germany’s representative for international trade fairs since 1985, as its new German sales representative.

This appointment is said to strengthen the show’s international sales support as it continues to build relationships with overseas brands looking to enter the UK market. Hendrik Taise, a Senior Project Manager with Balland will be the Project Manager of FIT Show 2027.

Balland will play a key role in developing connections with German companies, helping to grow awareness of FIT Show and support further international exhibitor participation.

“Having someone on the ground in Germany is a real asset for us,” said Nickie West, Event Director for the FIT Show. “It gives us even greater reach into the market and helps us stay connected with businesses that are considering FIT Show as their route into the UK.”

Hendrik added: “We are delighted to be working with FIT Show and to help introduce more European brands to the opportunities the UK market offers. FIT Show has a fantastic reputation, and we are excited to support its continued growth internationally.”

With overseas interest continuing to grow, the appointment is said to underline FIT Show’s commitment to supporting international exhibitors.

FIT Show also works with trusted agents in Turkey and China, further extending its international reach and ensuring the show remains accessible to brands across key global markets.

Brands from countries including Turkey, France, Spain, China, India, Italy and Germany have already joined the lineup for FIT Show 2027, underlining the international appeal and strength of its reputation as a route into the UK market.

FIT Show 2027 visitors will be able to see a range of international solutions, from windows and doors through to verandas, outdoor living solutions, shading and much more from brands inclduing: Bel’M, Cortizo, Exlabesa, Metador, Polish Interiors, Prodim, Quattrolifts, S&S Plastic, MB Veranda, Strugal and Indupanel.

FIT Show is now seeking representation in Spain, Italy and Poland. Contact nickie@fitshow.co.uk for further information.

For more information about FIT Show, visit: FIT Show 2027 | 18 – 20 May | NEC, Birmingham