Timber on the Rise According to Latest Market Trends Report

The Window and Door Market Trends Report 2025 – Timber Edition, published by WindowBASE and Tommy Trinder, has been released, and delivers key insights into the evolving fenestration landscape.

According to the report, despite economic pressures and industry shakeups, timber windows and doors are experiencing a notable resurgence, reflecting both heritage appeal and modern performance.

The report revealed that impressively, 40% of window and door companies offered timber products in 2024.

While the overall number of firms fabricating or installing timber dropped slightly year-on-year, this modest decline belies a growing market opportunity.

The report states that timber is being revitalised by timber trade manufacturers such as Glyngary Joinery, which champions Accoya timber, George Barnsdale with engineered timber, and Lindenwood Home, a timber installer specialist kept busy installing timber windows and doors at the top of the market. The Joinery Network, which has introduced the Lignum timber system, is a development hailed as a potential watershed moment for the material.

A key theme in the report is that over 1,100 new installers entered the market in 2024, even as nearly 900 exited. Similarly, trade counters grew by 7%, despite closures.

Scott Dodgson, WindowBASE Commercial Director said: “So much churn in the market reinforces the need for reliable, up to date prospect data for companies seeking new customers to grow. With so many companies knocking on the same doors, overlooking new companies and looking for companies who are no longer there, it’s easy to give up on growth and simply wait until the economy picks up. But companies such as Glyngary Joinery have shown that good growth is possible whatever the state of the market.”

Demographic and housing trends provide long-term optimism. With the UK population expected to hit 70 million in 2026 and the oldest housing stock in Europe, the need for home improvement is urgent.

The report emphasises the £118 billion retrofit opportunity to bring UK homes up to EPC C standards by 2030, with timber products well positioned to meet rising sustainability and quality demands.

In conclusion, the report is a call to action for joinery and fenestration firms to rethink growth strategies, embrace reliable data, and target the right customer segments – particularly the Haves, the over-55s, who hold most of the UK’s housing wealth. Otherwise known as the Bank of Mum & Dad, they are most likely to invest in premium materials like timber. Follow the money!

To access the report, click here: Register for the digital 2025 Trend Report – WindowBASE