SawStop at InstallerSHOW 2025: A Successful Event

SawStop Europe says the InstallerSHOW 2025 was a “highly successful and wholly enjoyable event”.

While the event mainly caters to professional installers, the SawStop team was genuinely excited to see how many passionate woodworkers showed up – and they didn’t come alone.

A real buzz on the stand

Daan Ter Haar, Director of Director of Marketing & E-commerce, said: “Quite a few influencers stopped by our trailer, often bringing along friends and fellow tradespeople to check things out. You could feel the buzz around our setup.

“We had a wonderful team. Alongside me, there was Michael Davies, MD at SawStop Europe and our demonstrator Ryan – representing SawStop with such passion for the brand and energy which draw in the crowds. Michael also hit the stage every day at the Demo Area, showing off live demos that grabbed attention. Each one turning a few skeptics into believers. Even seasoned woodworkers admitted they’d never seen safety and performance come together so smoothly.

“And it wasn’t just the brake system that got people talking. A lot of visitors were just as impressed with the saw’s build quality – the fit, the finish, and the engineering got tons of praise. For many, it was their first time seeing a SawStop in person, and it definitely left a mark.

“As part of the TTS Group, we were proud to collaborate with Shaper Tools at the event.  Having well-known carpenter Radha Sivyer and the Shaper Origin team alongside us brought real value – not only through the impressive demos, but also in the energy and camaraderie they contributed. We always enjoy teaming up with Shaper at shows, and Radha’s approachable, engaging presence made the experience even more enjoyable for visitors and our team alike.”

A ‘game-changer’

The SawStop trailer is said to be a real game-changer. Sleek, smart, and highly functional – it caught plenty of attention and gave us a standout space that felt both professional and inviting. It wasn’t just a display; it became the perfect spot for engaging with visitors, sharing insights, and having some great conversations.

Daan concluded: “SawStop made a strong impression at the Installer Show 2025 – highlighting our focus on safety, quality, and the future of woodworking.”

https://sawstop.eu/

*Photo credit – Cameron Pettit at Tradectory.