NFU Mutual pledges £4m charitable support in 2026

During 2026, NFU Mutual will be distributing £4million of funding for local and national charities to continue its support for the ongoing challenges faced by front-line charities across the country delivering their vital services to those in need.

NFU Mutual says it will be donating £2.33m to local front-line charities through its Agency Giving Fund.

First launched in 2020 in response to the pandemic, this annual fund going will further help local charities and communities across the UK.

Once again, NFU Mutual Agency and branch offices, covering more than 280 locations nationwide, will be invited to nominate front-line charities to receive a share of the fund. This will ensure that donations reach all corners of the UK and are directed where they are needed most.

To support national and regional charities, NFU Mutual is also pledging £1.2m to the NFU Mutual Charitable Trust.

The Trust is an independent charity set up in 1998 to support other charities and organisations working in the interests of agriculture, rural communities and the countryside.

Since it was founded, the Trust has distributed donations totalling more than £10.9m and made a positive difference to education, research, social welfare and poverty relief.

Alongside this, the company has also committed £100,000 to its Community Champions Scheme to support causes close to the hearts of its people, by donating to staff fundraising initiatives and to charities close to our key office sites.

The £4m funding is completed with a £370,000 donation to The Farm Safety Foundation (Yellow Wellies), an independent registered charity founded and funded by NFU Mutual.

The 2026 support will help the Foundation to carry on delivering its education programme, award-winning campaigns, research and engagement throughout the UK, so they can continue raising awareness of, and addressing the attitudes and behaviours around, risk-taking and poor mental health in the farming industry.

Commenting on the charitable support measures, NFU Mutual Group Chief Executive, Nick Turner, said: “At NFU Mutual, our heritage, mutuality, and commitment to rural communities remain at the heart of everything we do. We recognise these are challenging times, and our initiatives will support national and local charities right across the UK who are delivering vital services to those in need.”

For more information about NFU Mutual, visit: National Farmers Union Mutual Insurance Society