FIT Show enhancement day aims to ‘turbocharge’ campaigns

FIT Show organisers have held an enhancement day for exhibitors and prospects who are set to be involved in its 29 April – 1 May event at Birmingham NEC next year.

Over 70% of the 126 brands who have already signed up to exhibit at FIT Show 2025 joined organisers for a full day of content designed to ‘turbocharge’ their campaigns for the UK’s number one trade show for the window, door, flat glass, hardware, components and roofing industry.

The FIT Show 2025 Enhancement Day, which took place at the NEC on Wednesday 6th November, included a packed agenda of sessions from FIT Show’s inhouse marketing and content teams, as well as contributions from external experts.

FIT Show’s creative and digital partners, Digital KOG walked attendees through the 2025 creative campaign, with a strong focus on people and products utilising imagery from the previous show to clearly illustrate that FIT Show is the place that brings all of this together.

Guest speaker and performance coach, Charlotte Haslam delivered an engaging session on ‘the power of feedback for high performing teams’ which wrapped up with practical frameworks and tips for implementing feedback into a business’s strategy for FIT Show.

Sioned Yates of Access Marketing showed delegates ‘how to stand out from the crowd & drive maximum impact for your brand at FIT Show’, drawing on her plethora of experience with brands such as ALUK and Whitesales who have all delivered highly impactful FIT Show campaigns under her guidance.

The day wrapped off with practical sessions on how to capture and maxmise leads generated at the show from event partner, LiveBuzz, as well as input from Expo360 who provided a digital twin of FIT Show in 2023.

Delegates were encouraged to take part in photography and filming opportunities throughout the day with the aim of generating content for them to use as part of their FIT Show 2025 campaigns between now and the show.

Speaking about the success of the FIT Show 2025 Enhancement Day, Event Director Nickie West commented: “We were absolutely delighted with the support we received from our stakeholders for the FIT Show 2025 enhancement day last week. We’ve brought the event forward in the calendar as we wanted to arm our exhibitors with the tools and information they need to run the best possible campaigns for their FIT Show 2025 participation, as well as drive the best possible ROI for them.

“We also broadened the event out to invite prospects who have expressed an interest in exhibiting at FIT Show 2025, but who have not yet signed, in order to show them the plethora of support and opportunities that are available to exhibitors. A couple of these attendees have since gone on to sign up to exhibit, with a further two brands increasing their stand size.

“I’d like to say a big thank you to all of our speakers and contributors who delivered a first class agenda for our attendees, and to all of our stakeholders who took the time to support the event. Next stop, FIT Show 2025!”

www.fitshow.co.uk